A Fresh, Conscious Approach to Period Products
In a world saturated with single-use products and wasteful packaging, DAME is proving that menstrual care can be earth-friendly, functional, and beautiful—all at once. This UK-based period care company combines innovation with eco-conscious design, offering high-performance reusable products while proudly challenging the status quo of traditional femcare.
Most importantly, DAME is not just a brand—it’s a movement. By turning period shame into period pride and plastic waste into purposeful design, DAME is reshaping how consumers think about menstruation.
Whether you’re a sustainability advocate, an eco newbie, or just curious about better period solutions, you’re bound to find something empowering in what DAME offers here.
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Mission-Driven Innovation
Founded by Celia Pool and Alec Mills, DAME stands out with its unapologetically bold mission: to make periods positive for people and the planet. The company is a certified B Corp, which means it’s committed not just to profit, but to purpose. DAME also meets stringent standards of social and environmental performance—earning vegan, carbon insetting, and zero-waste credentials.
Their mantra—“Bleed Red, Think Green”—sums it up perfectly.
Revolutionizing Reusables: Iconic Products That Help the Planet
At the heart of DAME’s success are its category-defining products. From the world’s first reusable tampon applicator to ultra-absorbent period underwear, the brand combines sleek design and high functionality with ethical manufacture and materials.
Let’s take a closer look at DAME’s leading innovations.
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- Reusable Tampon Applicator
DAME’s award-winning reusable applicator is a game-changer. With a minimalistic, ergonomic design, it delivers the ease of disposable plastic applicators without the waste. Crafted from medical-grade Mediprene, it’s soft on the body, antimicrobial, and dishwasher-safe for hygienic reuse.
Pair it with DAME’s certified organic tampons, available in Regular and Super Plus. These tampons are entirely plastic-free, chlorine-free, and biodegradable—offering peace of mind for body and planet.
- DAME Period Pants
With several stylish cuts on offer—like High-Waist, Bikini, and Teen—DAME period pants are designed to offer maximum comfort while holding up to three tampons’ worth of fluid. They feature four-layer leak-proof technology, moisture management, and breathable fabrics. Plus, they’re washable and reusable—no more midnight pad runs!
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- Organic Pads and Pantyliners
Not ready for reusables? DAME’s organic pads and liners give disposable users a more sustainable option. They’re made with 100% organic cotton, which is compostable and skin-friendly—free from fragrances, pesticide residues, and synthetics.
- DAME Period Cup
This soft, flexible cup offers 12-hour protection and suits a wide range of flows. It’s made from medical-grade silicone and includes a breathable cotton storage bag. A fantastic option for anyone looking to go waste-free for longer durations.
Thoughtfully Designed Accessories
The eco-conscious touches don’t stop at core products. DAME also offers stylish accessories like a waterproof Dry Bag designed for storing used pants or pads on the go, and a sleek period-proof Storage Tin to keep tampons and pads discreet and clean. These well-designed extras make transitioning to sustainable choices less intimidating.
Why DAME Stands Out from the Crowd
It’s easy to see why DAME is a standout brand in the femcare space. Here’s what really sets them apart:
- 🌿 100% Organic Cotton: All tampons and pads are Soil Association–certified organic.
- 🌍 Carbon Insetting Pledge: DAME is actively reducing and offsetting its entire carbon footprint.
- 🧠 No Greenwashing: Their sustainability practices are validated by third-party organizations like B Lab.
- 👩 Designed for Real Life: Reusables and disposables alike are thoughtfully developed for comfort, convenience, and style.
User-Centric, Stylish, and Super Practical
Contrary to what some may assume, DAME doesn’t compromise aesthetics or comfort. Their period panties come in elegant, minimal designs tailored to modern sensibilities. The Reusable Tampon Applicator? It looks like something Apple would design if they got into period care.
From teens navigating their first period to adults seeking comfort and sustainability, there’s a DAME solution thoughtfully tailored to every need and demographic.
Where to Buy DAME
All DAME products are available through their official online store here and selected UK retailers—including Sainsbury’s, Ocado, and Amazon. The brand also offers handy subscriptions, allowing you to stay stocked up without the stress of reordering.
And for those ready to make an empowering and eco-considerate switch, purchasing directly through this affiliate link supports both your sustainable values and content creators who champion brands like DAME.
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Final Thoughts: Period Products Worth Talking About
DAME doesn’t just sell tampons or pads—they sell the idea that people deserve products that align with their health, ethics, and planet. This brand is pushing boundaries and backing every statement with substance—from transparent sourcing to global impact.
If you’ve been meaning to upgrade your period routine without contributing to landfill waste or compromising performance, DAME is undoubtedly one of the most compelling brands to consider.
Caring for the planet and your body just got a lot more convenient—and a lot more stylish.
Give your flow something to celebrate with DAME’s full product line here.
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💡 Pro Tip: DAME products make incredibly thoughtful gifts for teens starting menstruation or for a sustainability-savvy friend. Their presentation and impact speak volumes.
With DAME, it’s not just a better period—it’s a better future.


